The Professional Writing Service Copywriting & Web Content Glossary

Online Copywriting can take a variety of different forms.  When embarking on your online business it can be difficult to understand and remember all the different terms, abbreviations and  jargon!  Many of our clients come to us requesting forms of web content that do not suit their purpose or needs.

This guide to Key Terms in Copywriting, Article Marketing, Web Content and Online Business is designed to help you understand the different types of web content you require and what that web content can deliver to your online business.

Articles

In terms of Web Content, Articles are pieces written pieces that can convey a variety of messages.  They can be used to inform, persuade or entertain the reader, and may appear On-Page or on an external source.  When articles are written for an external source, their purpose is usually to advertise or promote and product, brand or website.

Article Marketing

Article marketing is a type of advertising in which businesses write short article related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients.

Backlinks

A backlink is a link back to your website, usually from another website.  Backlinks are sought by website owners and bloggers for SEO purposes as they are highly regarded by search engine crawlers.

Blogs

Blog is a contraction of Web Log and is a type of website usually written by an individual which provides a commentary on events.  The Blog owner makes regular Blog Entries [see below] to update or inform their readership.

Copy

Copy is simply another term for Web Content.

Copywriter

A Copywriter is a [professional] writer who creates words that promote a person, business, opinion or idea.  In the online business world the term Copywriter is also used to describe a person who creates Web Content which has among their objectives as desire to raise website rankings or traffic figures.

Conversion

Conversion is the act of converting visits to your website into paying customers.

Ebooks

Ebooks are electronic books often used to explain, advertise or promote a product.  They can also be products in their own right.

Ezines

Ezines are electronic or online magazines which are used extensively in Article Marketing.

Freelance Writer

Freelance Writers are writers who are self-employed and have no contractual obligation or affiliation with any particular media organisation.

Keywords

Keywords are words that a person might use when utilizing a search engine to find relevant websites.  For example, if an Internet user was looking for a Copywriting Service, they might search for writers, writing services, web writers, etc.  Website owners use the Keywords relevant to their niche frequently to maximise their potential search engine traffic.

Keyword Phrases

Keyword Phrases are phrases that a person might use when utilizing a search engine to find relevant websites.  For example, if an Internet user was looking for a Copywriting Service, they might search for writers, writing services, web writers, etc.  Website owners use the Keyword Phrases relevant to their niche market frequently to maximise their potential search engine traffic.

Niche Market

A Niche Market is focused, targetable portion of the market.

On-Page

On-Page refers to Web Content that appears on the website of the writer.

Press Release

A Press Release is a written statement traditionally used to make a newsworthy announcement to media organisations.  More recently it has become a useful piece of Web Content produced to make a newsworthy statement or announcement to the public or readership.

POV

POV is an abbreviation of Point Of View.

Product Descriptions

Product Descriptions are a type of Web Content used to inform the reader of the product/products for sale on a website.  They can be generic in nature or written to target keywords relating to a particular website.

Product Review

Product Reviews are detailed explanations of a product, it’s purpose and it’s value.  These take a different POV from Product Descriptions, usually that of a customer or someone who has tested the product.

SEO

SEO stands for Search Engine Optimization.  Search Engine Optimization is a process of making your web content or website Search Engine Friendly.

Social Bookmarking

Social bookmarking is a process of sharing your content with others.

Traffic

The term traffic refers to the number of visitors to your website or blog.

Viral Marketing

Viral Marketing refers to a relatively new concept in Internet Marketing that employs the use of social networks to disseminate a message that promotes a website, brand or product.

Web Content

Web Content is information shared on the Internet, or more specifically, websites.  It can be textual, visual or aural and could include text, images, videos, sounds or animations.