Ghostwriters Explained…

A ghostwriter is professional writer or author who creates media texts for another person, company or organisation with the understanding that credit, copyright and ownership of the text will be assigned to the client.  Essentially, the ghostwriter will work closely with their client to create a text that meets the needs of their business or project.

Prior to the information age and the advent of the Internet, ghostwriters were predominantly employed to write autobiographical books.  However, contemporary media forms have changed the face of ghostwriting and in the modern age, ghostwriting often entails creating high quality web content, blog posts, ebooks or articles for online businesses.

So why do business owners employ ghostwriters?

Each client has their own set of reasons for employing a ghostwriter to undertake their writing projects.  The most common ones we hear from our clients are that they simply do not have the time or the expertise to create effective web content that meets the needs of their business.  Employing a ghostwriter enables the client to publish the text as if they had created it themselves, thereby increasing their authority in their field or niche.

What makes a ghostwriter qualified to create effective media texts?

Unfortunately, there are a number of unscrupulous writers who utilise the anonymity of the Internet and claim to be professional ghostwriters when in reality they have few qualifications and even less expertise.  With this in mind, we always recommend that clients do due diligence when considering employing a ghostwriter and provide some useful tips for separating “the wheat from the chaff”.  For useful information on the importance of researching freelance writers, click here. For useful tips on how to identify a professional copywriter, click here.

At Professional Copywriting Services, our small, dedicated team of copywriters are all highly qualified, educated to postgraduate level and possess at least 10 years professional writing experience across a variety of media forms.  More information on our team of copywriters is available here.

Ghostwriting Services at Professional Copywriting Services

The vast majority of our work at Professional Copywriting Services is created on a ghostwriting basis, in that all credits and copyright are assigned to the client on completion of the project.  Naturally, this makes it incredibly difficult for other potential clients to verify the quality of our work.  Therefore, we ask our clients for permission to direct potential clients to our work or to provide us with their feedback which can be found in our testimonials section.