I’ve practically lost count of the number of people who have contacted me asking for some copywriting training or if I’ll coach them to create KILLER sales copy and ads… My answer has always been, “Sorry, no time!”.

I’ve been looking for a training program that I felt confident enough to endorse to you, because as you know, I’m a stickler for quality and I’ve finally found it!

I’ve teamed up with Copywriting & Marketing Genius, John Carlton, who I have no problem recommending to ANYONE!

If you think I’m good…you’re going to LOVE John’s work!

The best part about it, is John is offering his Simple Writing System Express Course ABSOLUTELY FREE!

So, here is how this deal works…

1. First you need to sign up for the Professional Writing Services VIP List here…

cforms contact form by delicious:days

2. You will receive an email from me giving you full details of the Simple Writing System Express Course and a TOP SECRET LINK!

3. Click the link and sign up for John’s absolutely killer course!

Simple huh?

Seriously, this is an opportunity that you’ve been waiting for guys.  Training like this from one of the top Copywriting & Marketing gurus around doesn’t come cheap, let alone FREE! This would cost you thousands of dollars!

Today, I want to discuss Article Video Robot.  I’ve talked a lot about article marketing and I still believe it is one of the most effective promotional tools for online businesses, but we can’t help but notice how important video marketing has become.  Dan Raine recently gave an interesting perspective on this when he discussed the importance of youtube and how having just two videos relating to your niche can have a ridiculously HUGE affect on your organic traffic.

Imagine if you could convert your articles to video with a few clicks and post them to up to 17 different video sources!

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What is Article Video Robot?

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Article Video Robot is an awesome service that converts your articles to videos IN SECONDS!  Literally, with a few clicks, your article becomes a high quality video, complete with appropriate background and music.

Watch the video ==> Article Video Robot

Impressed??  You Should be!

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What Can Article Video Robot Do For My Site?

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Article marketing is great, it drives free traffic to your website and establishes you as an authority in your niche.  Video marketing is the same, only with video you take away the need for people to sit down and read!  Another key issue with video marketing is that often, your videos will appear on the first page of Google without having to do much of anything!

You’ve probably noticed that page 1 of the  Google results pages almost always has something like this somewhere in the middle of it.

What’s more, I’m sure you have had your attention drawn by them.  They’re eye catching and let’s face it, we would all rather watch a quick video than read an 800 word article to get the information we’re looking for.  In the example above, I can tell that the video that appears on the left is mine and this drives TONS of free traffic to my website.

So…imagine if you converted all your articles to videos for less than around 0.97 cents each and distributed them to the top 17 video sites with just a few clicks, how much traffic would that drive to your websites?  The answer is TONS…

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Article Video Robot Discount Offer

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So, I’ve been working with the guys over at Article Video Robot to negotiate a great deal for my readers.  Why?  Because my goal is to provide all my clients and visitors with quality offers, valuable information and help them to get the results they want and need.

Qualifying  for my EXCLUSIVE 30% Discount off your Article Video Robot subscription is child’s play!

Simply, click on my secret link here ===> Secret Discount Link For Article Video Robot

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]]> http://www.theprofessionalwritingservice.com/convert-your-articles-to-videos-in-seconds-with-article-video-robot/feed/ 0 http://www.theprofessionalwritingservice.com/copywriting-course-the-jv-attraction-formula-a-match-made-in-heaven/ http://www.theprofessionalwritingservice.com/copywriting-course-the-jv-attraction-formula-a-match-made-in-heaven/#comments Wed, 01 Sep 2010 11:23:06 +0000 JayPWS http://www.theprofessionalwritingservice.com/?p=1791 Typically, I keep all the content on my website strictly “writing orientated” but as many of you know I’ve been considering creating a great new online copywriting training course.  So many of my loyal clients have told me how difficult they find it to create high quality copy. Many have said if they could only find someone who could train them to create copy for themselves, they could save a fortune!

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]]> http://www.theprofessionalwritingservice.com/copywriting-course-the-jv-attraction-formula-a-match-made-in-heaven/feed/ 0 http://www.theprofessionalwritingservice.com/make-money-online-writing-articles/ http://www.theprofessionalwritingservice.com/make-money-online-writing-articles/#comments Tue, 03 Aug 2010 15:53:43 +0000 JayPWS http://www.theprofessionalwritingservice.com/?p=1844 Are you an Article Writer?

Do you enjoy writing articles?

Would you like to earn REAL money from what you enjoy?

The guys over at Im Crew have just tipped me off about a great new opportunity for article writers to make money from their article writing.

Right now, it’s in pre-launch and they are offering an immediate $10 just to sign up!

Start making money online writing articles!

Amongst our regular and loyal clients, we have always been highly recommended professional copywriters whose web copywriting is simply second to none.

The creators of Web Copywriting Tune-Up Kit, have today confirmed, that our professional written articles and web copywriting brilliance SELLS PRODUCTS!

Why Internet Marketers Choose Our Service…

Web copywriting is about PROMOTING and SELLING products and when Internet Marketers hire professional copywriters, they want to know that the copy they have paid for will be a worthwhile investment.

At Professional Writing Services,

…THE COPY YOU RECIEVE WILL ACHIEVE

which is exactly is why Internet Marketers choose us!!

If you are looking for web copywriting that WORKS, your choice is simple… hunt around for a copywriter you think will deliver or hire a highly recommended professional web copywriter with a proven track record!

The successful Internet Marketers are successful for a reason… they make good decisions when it comes to their web copywriting!

Their choice is The Professional Writing Service!

Join the successful marketers and contact us today for all your web copywriting needs!

So far, in part 1 of the series we discussed the importance of the killer attention-grabbing headline and how a great headline draws people into your web copywriting through intrigue.  In part 2, we looked at how, once we have got the attention of our reader, we have to sustain their interest through great storytelling.  Most recently, in part 3, we discussed desire and how great web copywriters exploit the needs and desires of the reader.

Web copywriting is about the art of persuasion.  It is the process of using words and to some degree images to influence the reader and convince them to BUY.  If you want to sell, you have to make it easy for the buyer and tell them EXACTLY what you want them to do.

While the best web copywriters do this subtly throughout their copy, every great piece of copy has to include the blatant call to action.

Why?

Without wishing to insult the entire human race, people like being told what to do and they like being given simple stepping stones to follow.  A simple link or button within your web copywriting text works wonders because it’s a no brainer!  So why not make it easy for them!

Yesterday, my wife and I went grocery shopping.  I have learned so much about my trade by wandering around grocery stores but I would be lying if I said I had anything but hatred for the whole grocery shopping experience.  However, like many people, my wife is the eternal bargain hunter and what’s more, she’s GOOD at it!

It’s hard to understand how grocery shopping has helped me become the great web copywriter I am but it has… in fact, it’s a great learning experience for anyone who runs an online business!

As we wander through the aisles, my wife is blissfully unaware of the carefully devised grocery store system she is following because, like everyone else, she believes in her mind that she is just ‘doing the shopping and finding the bargains’.  Everything from the layout of the store to the carefully positioned calls to action, is designed to make us buy, buy, buy!

“Oh look, Pepsi is on sale…”

As my wife loaded up the cart with what seemed like enough carbonated brown stuff to keep the US Army hydrated, I asked her how she knew it was on sale.  The 12 foot yellow arrow pointing at the display was a bit of a giveaway, but sarcasm is one of my many charms!  The strange part was, my sarcasm was completely wasted when her response was not “look at the big yellow arrow, you idiot!”, instead, she pointed to a tiny little label on the shelving saying buy one get one free ends 6/6/2010 and replied “we need to get this today!”.

Quite how she managed to miss the yellow monstrosity is beyond me, but the reality is people do!  Which is why making grand calls to action and following them with text that creates a sense of urgency is vital when creating web copywriting that sells products.

The next time you’re at the grocery store, have a good look at your surroundings.  Let someone else worry about the shopping and really focus on the grand calls to action that surround you.  Better still… count them and then ask whoever you’re with to tell you how many big yellow arrow type things they saw!

Effective web copy writing strikes a balance between bold, overt calls to action, that draw the readers attention and powerful text that subtly persuades the reader that your product or service can meet their needs and desires.  A great copywriter has to be a creator of killer headlines, a superb storyteller, a master manipulator and the king of clarity and I hope you’ve learned more about “Orgasmic Web Copywriting” and how to be a better web copywriter!

Every Sunday my wife and I take our daughters to our favourite waterside restaurant.  We eat lunch and talk about our respective weeks, until, on an already full stomach, we indulge ourselves in their fabulous dessert menu.  Rocky road sundae, banana and butterscotch waffles…decisions, decisions?

When all talk of my daughters’ school projects, my wife’s nightmare student and my web copywriting exploits is over, we sluggishly drag ourselves for a walk around the lake.  9 times out of 10, I make some sort of reference to the fact that perhaps we should have split a dessert, but nevertheless, we remain destined repeat the ritual 7 days later.

On the way back to the car, we’ll pass Toys R Us and without fail one (or both) of the girls will reliably inform us of the latest toy they simply must have.  Next comes Prada and amazingly enough, my wife needs a new dress for some event I know nothing about and finally Barnes & Noble…and of course, I need research materials for my latest web copywriting project (that’s my excuse and I’m sticking to it!)

“6 year-old uncovers the key to eternal life!”

This Sunday, my 6 year old gave me the most profound lesson in web copywriting I have ever had.  After years of studying the greats (and lining the pockets of Mr Barnes & Mr. Noble), it was my daughter who gave me that ‘epiphany moment’!

On asking why she wanted the toy of the week, she responded (hands on hips), “Everybody wants things dad, if you don’t want things you DIE!”

I laughed…but when I thought about, she’s right.

Show me a person who has fulfilled their every desire, had their every need met, and wants for absolutely nothing and I’ll be really impressed.  However, the chances are they would be a figment of your very vivid imagination!   Why? Because no matter what we have, no matter how many zeros grace our bank balance, desire for something more is a basic human instinct we just can not shake. It’s as much a part of human nature as breathing is!

When some arrives at your website, they didn’t get there on a magic carpet ride, they arrived because they were looking for a way to meet a desire or need they have.  Great web copywriting is about convincing the reader that that you hold the key to their fulfilling the desires that they came with.

Now, for more of my Web copywriting genius…

A little over a year ago, I was approached by Matt Edwards, a brilliant Internet Marketer who couldn’t understand why his informative ebook on the power of positive thinking was struggling to sell.  In typical Internet Marketer style, Matt came to me with his solution… “do you think you could re-write it, Jay?”

One look over the product and I knew it wasn’t the problem.  Although I performed a few minor tweaks, it was evident that the REAL problem was the $2000 sales letter Matt had paid a self-proclaimed “web copywriting expert” to produce.  My gut instinct is the ‘web copywriting expert’ was probably a dyslexic alcoholic, with a possible drug problem so I won’t make you endure his ‘work’ only to say it completely failed in terms of exploiting potential customers desires.

Obviously, this is just a snippet of my full web copywriting efforts… in fact some of what you see here didn’t make the final cut… but you get the picture.  Effective web copywriting that sells, cashes in on the inherent human desire to improve our health, increase our wealth and create our own blissful experience.

In the final part of ‘Orgasmic Web Copywriting That Floats Their boat’ we will be looking at the final element of great copy…The Call To ACTION!

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]]> http://www.theprofessionalwritingservice.com/orgasmic-web-copywriting-that-floats-their-boat-part-3/feed/ 0 http://www.theprofessionalwritingservice.com/orgasmic-web-copywriting-that-floats-their-boat-%e2%80%93-part-2/ http://www.theprofessionalwritingservice.com/orgasmic-web-copywriting-that-floats-their-boat-%e2%80%93-part-2/#comments Mon, 31 May 2010 14:40:01 +0000 JayPWS http://www.theprofessionalwritingservice.com/?p=1622

In part 1 of ‘Orgasmic Web Copywriting That Floats Their Boat‘, I talked about compelling attention-grabbing headlines and how writing an effective headline is the first and arguably most important step in creating web copy that sells.

We talked about my experience as a journalist and how studying newspaper and magazine headlines and attempting to write your own are the basic principles for mastering headline writing.  The problem is, mastering the web copywriting craft doesn’t end with great headlines…that’s just where it starts!

We’ll assume that you’ve captivated the reader with your star spangled headline.  Now commences the task of sustaining their interest as they travel through your web copywriting masterpiece.

At the heart of every piece of great web copywriting is a story designed to engage and interest the reader.  Great copywriters are, in essence, great storytellers and as most of the web copywriting powerhouses, and yes, I include myself in this prestigious group, will tell you, their ability to tell a good story comes from their insatiable thirst for reading good stories.

Let me digress for a moment… bear with me… there is a method in my madness!

“Man Turns Personal Tragedy Into A Best Selling Novel”

Millennium year, and my personal life took a nose dive.  With a void in my life and wallowing in my own self pity, I began the cathartic journey of penning my story.  Initially, it was little more than a private opportunity to vent my spleen and extract fictional revenge on the people responsible for my misery.  And so, a fact-based-fiction novel was born.

The best stories and indeed the best web copywriting, starts with factual accounts that morph, change and touch the hearts and minds of the reader.  For example, my novel, which incidently, I decided not to publish despite great interest, told a story that most of us can relate to.  We have all been dumped, we have all felt that gut wrenching sense of loss and we have all thought about the wretched things we would like to do to even the score or change the ending.

Great web copywriting that sells products tells a story that the reader can relate to.  It exposes and exploits their insecurities or desire for things to be better, or different and tells them how you or your product can solve their problems.

Take the example below…

For the millions of people facing foreclosure, this simple (yet GREAT!) piece of web copywriting speaks directly to them.   It peaks their interest and it tells them I understand their plight and their problems and what’s more, I know how to solve it!

There is no way of knowing what the product this piece of of web copywriting was actually selling is, or even how it will meet their desire to solve their problems, what I can tell you is this piece of copy sold 2000 copies of my clients  somewhat absolutely terrible product in just 7 days!

Great web copywriting is about telling a great story that informs, inspires and strikes a chord with the reader.  Every one of us has needs and desires that a great copywriter can ‘tap into’ to sell a product.  More on the AIDA formula, and desires in part 3!

Contrary to common belief, copywriting is not the act of putting words on a page and web copywriting is not the act of putting words on a webpage!  Rather copywriting is the process of using words to promote an individual, business, idea or opinion…the operative word being PROMOTE.

In my humble opinion, and I’m fast approaching 20 years in the professional writing field, copywriting is about creating the wow factor.  Grabbing the reader by the unmention-a-balls and getting their undivided attention.

While the title might suggest creating something of a ‘When Harry Met Sally’ moment, the intent is not to evoke images of readers writhing in ecstasy but to stress that creative and effective web copywriting has to engage, excite and motivate people.

It was the late, Gary Halbert, who was the unrivalled master of copywriting, who talked in his famous letters, of the AIDA formula.

• Attention
• Interest
• Desire
• Action

In this series, we’ll be looking at each of these elements in turn and explaining that web copywriting is not about writing meaningless drivel overloaded with keywords and it’s not about writing and peddling generic articles.  Web copywriting is about hitting the right spot, in the right way at the right time and leaving the reader pleading for the relief that only buying the product can bring.

So with no further ado…let us explore the first element of your web copywriting that you need to perfect if you’re going command attention!

How To Win Friends and Influence People

The single most important element of your web copywriting is the headline.  Just in case I didn’t say that loud enough…GREAT HEADLINES ARE CRITICAL!  Above is one of the greatest headlines ever created.  Why?  Because “How To Win Friends and Influence People” is the title of a book that sold 2 million copies worldwide!

But what makes a headline effective and how do you create them?

The reason “How To Win Friends and Influence People” was so appealing and incredibly effective is actually quite simple when you think about it.  We all want to be popular, we all want to be heard and we all want to feel that we have some sort of impact on people.  Therefore, the headline immediately suggests that the book will give us the knowledge to realise those desires.

Today, I’m a web copywriter, but many moons ago, I started my writing career in journalism and boy am I grateful for the foundation my time as a journalist gave me.  To understand what makes a great headline, you need to study the headlines of tabloid newspapers and magazines because they are among the best you’ll ever see!

Like anything else, to become good at writing attention-grabbing headlines you have to study the work of the experts and write.  It may sound cliché but the best way to write great headlines for your web copywriting is to just write.  After all, you can’t create a great headline or indeed a bad one if you don’t write anything at all.

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]]> http://www.theprofessionalwritingservice.com/orgasmic-web-copywriting-that-floats-their-boat-%e2%80%93-part-1/feed/ 1 http://www.theprofessionalwritingservice.com/who-is-the-best-web-copywriter-on-the-internet/ http://www.theprofessionalwritingservice.com/who-is-the-best-web-copywriter-on-the-internet/#comments Fri, 28 May 2010 21:52:58 +0000 JayPWS http://www.theprofessionalwritingservice.com/?p=1592 You know, I’ve often been asked who I think  the best web copywriter on the Internet is.  Naturally, I’d love to say “you’re looking at him” but being the modest type, I usually give the most honest answer I can….

The best web copywriter on the Internet is the one who meets the needs of your business in a professional and consistent way!

You see, being the best web copywriter on the Internet, is like being the best anything…it’s subjective!  Personally, I think my mother is the best mother in the world, my kids are the best kids in the world… but I’m sure you probably think the same about your own family.  The reality is “The Best Web Copywriter On The Internet” is largely a matter of opinion.

The important thing when you are looking for ‘the best web copywriter on the Internet’ is to consider the key traits of great copywriters.

Qualifications

Great copywriters are not born with divine skills, they learn them and they perfect them.  The best web copywriter on the internet will be someone who has formal qualifications, for example, college degrees in a writing or communication related field and professional writing experience.

Creativity

Great copywriters are always creative people.  They look for new and innovative ways to communicate their message.  The best copywriter on the Internet will be a skillful wordsmiths with an ability to carefully craft interesting, inspiring and informative copy that engages the reader.

Professional

Great copywriters are professional.  Having professionalism doesn’t mean they are cold and apathetic, nor is it a trait you can simply ‘claim’.  A professional has a career not a job and they do what they do (whatever that may be) on a full time basis.  The Best Copywriter on The Internet is someone who ONLY works as a copywriter and conducts their business with the clients needs in mind.  They should be approachable and knowledgeable in their field and be able to provide you with solid copywriting advice.

Effective Communicator

The measure of a great copywriter is their ability to effectively communicate ideas and information to an audience.  They can pinpoint key information about you, your business or your products and services and express it in a clear, concise, engaging manner.  In your search for the “best web copywriter on the Internet”, you should be looking for someone whose work interests you, makes  you think or persuades you to act.

Disciplined

Great copywriters are disciplined.  They are sticklers for perfection and see anything less as failure.  To this end, “the best web copywriter on the Internet” will be someone who can meet your deadlines while maintaining the high standard of copy you have a right to expect.

Organised

Great copywriters HAVE to be organised.  You could not possibly be “the best web copywriter on the Internet” without having a rigid  organised schedule!  For me, my diary is the most important book I will ever possess!

In Demand

The best web copywriter on the Internet will always be in huge demand.  Therefore, you can always tell if a web copywriter is good at what they do if they have to schedule you in!

So, what can you be sure of just by reading this article…

Well, if you’ve got to the bottom of this article without hitting that little red x in the top right hand corner… my web copywriting has engaged and interested enough to keep you reading.  I have communicated my ideas to you and perhaps I have persuaded you that I might just be the best web copywriter on the Internet!

Perhaps I haven’t… perhaps your search will continue… but either way, you are now equipped to find a great copywriter to undertake your web copywriting tasks.

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